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Similar to many non-standard or high-risk insurance companies, InsureMax relies heavily on direct sales and marketing to consumers. It also utilizes a network of independent agents to sell its policies.
The company’s primary products are high-risk auto insurance and non-owners policies, for which the company is particularly well known for its value. There is also some additional products, such as accidental death coverage, that help to pad out the company’s offerings.
InsureMax’s website has a sleek, customer-friendly design, and it is not afraid of making bold claims. It states that it is the most affordable non-owners policy on the market and hints strongly that its rates are very affordable and offer excellent quality.
Non-Standard Auto Insurance
InsureMax sells high-risk auto insurance to drivers who may have difficulty obtaining a policy through another provider. In recent years, non-standard auto policies have become much more popular, due in part to the ease of selling them directly to the consumer. Direct sales online are a primary distribution for non-standard insurers, and InsureMax is no different in this regard.
Aside from policies for drivers with a history of accidents and DUIs, non-standard products are also marketed to people who require immediate proof of insurance. These so-called “SR-22 policies” are sold to those who need affordable, immediate coverage in order to register a car or reinstate a driver’s license. InsureMax markets SR-22 policies for this purpose, and it focuses its marketing on the company’s low cost in order to entice the type of buyer who will need those products.
InsureMax claims to offer the most affordable non-owners insurance on the market. Non-owners auto insurance is a specialty product for people who drive but do not own their own cars. The coverage exists as a stop-gap measure because some insurance companies will not cover claims for vehicles driven by anyone other than the named insured.
For example, imagine that you borrow a friend’s car and are involved in an accident. Your friend’s insurance company might deny the claim outright, or it might offer only partial compensation. It may refuse to pay for your injuries, or it may cover only the liability portion, not the damage to the vehicle you were driving. In these situations, having a non-owners policy becomes extremely helpful because it will cover the denied portions of the claim.
Non-owners insurance usually offers liability and first-party medical coverage. There will not be any collision, comprehensive or towing/roadside assistance since there is no vehicle to attach these coverages to. Depending on your state and its laws, your non-owners liability insurance may or may not cover damages to a vehicle that you borrow: You will need to ask your agent to confirm how this is handled where you live when you buy one of these policies.
Many benefit from non-owners policies, however the are particularly popular among young people, such as college students who attend classes away from home and may frequently be in a position of driving or riding with other young drivers.
Smart Choice Auto Club
Smart Choice is InsureMax’s answer to roadside assistance. It is purchased in addition to your regular auto policy, and it provides emergency auto services for things like mechanical failure and breakdown.
InsureMax advertises its low-cost policies, and it makes it easy to get a quote online or over the phone. Note that online quote requests are currently available in just three states: Nevada, Indiana and Arkansas. Residents in other states will need to find a local agent (using the zip code search on the site) or call the customer service number for a quote at 877-858-4100.
For the quote, I used an address in Nevada, for a 40-year-old married man with no tickets or accidents, driving a 2004 Toyota Camry. I chose the highest liability limits available — $25/50 BIL and $25 PDL. I also added comprehensive and collision with $1,000 deductibles each. At that amount, the policy came out to a paid-in-full amount of $500 per 6 months. The company offers a paid-in-full discount to round your payments down to the nearest hundred, in this case saving $69.
Changing coverages would allow you to obtain a much lower quote. A basic bare-minimum liability policy with state minimum coverage yielded a quote of just $188 per six months (paid in full).
Using the same profile, I ran a quote for a non-owner policy. This came out to $94 for six months paid in full. The non-owner policy allowed options for BIL/PDL, medical payments, and uninsured motorist coverage. Adding any of these would boost the cost of the policy. Note that even with identical liability coverages, the non-owners policy is less expensive than the standard auto policy.
Something to remember when dealing with high-risk insurance companies is they will often advertise low prices as a way to get people in the door. While technically the monthly premium may not be that high, neither will your coverage limits.
Many states require very low liability limits which will not cover much in the event of a moderate to severe accident. You, as the at-fault driver, will be personally responsibility for the rest. In the end, you get what you pay for: lower premiums for a small amount of insurance protection.
The InsureMax website primarily exists as a marketing tool for potential customers, so it is easy to get a quote however, harder to find policy information or learn about filing a claim.
The website is without an online claims form. Instead, you can find claim info under the “Questions” section of the page, under “Accident/Claims Questions.”
To file, call 877-858-4100, Monday through Friday between 7am and 5pm Central. You’ll speak with support staff, who will then obtain basic information and assign your claim to an adjuster.
Although the company is no accredited, the Better Business Bureau site gives them an A+ rating. There are only six complaints listed on the site in the last three years, one of which has been closed in the last 12 months. All of the complaints are in regards to product/service.
Consumer reviews of the company are few and far between, which is somewhat surprising considering its age. Still, the reviews I found were not particularly positive. Several were from claimants who had difficulty seeing a resolution to the claim. Others were complaints from insureds whose claims took a long time to resolve. In nearly every negative review, claim handling seemed to be the big sticking point.
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Keep in mind that “you get what you pay for” does apply to insurance, especially when non-standard policies are involved. These companies keep their rates low by offering low liability limits, and you might need or want more insurance. Nevertheless, if you’re looking for an inexpensive policy and require and SR-22 form, InsureMax seems like a solid place to start your search.
For a list of companies that we recommend, visit our Best Insurance Companies page.